Over 4 trillion dollars of merchandise is left unpurchased in digital shopping carts each year. The holiday shopping season is about to be in full swing.Here are some example use cases for direct mail retargeting: So direct mail remarketing works 8 times better than digital retargeting ads! Some direct mail campaigns even achieve response rates up to 20% (40 times higher than digital ads!) depending on how compelling of an offer/discount is made. The industry average response rate for digital ad retargeting is 0.5%, while the average response rate for direct mail retargeting is 4%. How does it work? A pixel on your website tracks visitors and then their data is matched behind the scenes to an IP address, a device ID for their computer or phone, plus multiple other data points like cookies and apps to create a 95% accurate mailing address for the visitor. These are effective, but their reach is decreasing due to use of ad blockers and costs are increasing due to fake bots clicking on ads.Ī third option that many people don't know about is direct mail retargeting, where you send an anonymous visitor a targeted direct mail offer, enticing them to come back and convert. You'll recognize these as the shoes you put in your online shopping cart that start following you around on Facebook, news websites and in ads on your smartphone apps. Follow them around the web with retargeted banner ads.This approach still has a low conversion rate. This allows you to follow up by email and add the person to your database for marketing. Many sites use a pop-up window that triggers when you are about to leave: "Wait! Sign up for our newsletter and save 10% on your next order." or a similar offer. Try to get their email before they leave.To get them to return and convert, here are two common approaches used today: Online behavior indicates visitors have interest and are seeking something you offer, but they're not quite ready to buy for one of many reasons - timing, budget, distractions, or comparison shopping. One of marketers' biggest frustrations is seeing the low conversion rate of their website. However, Google Analytics shows that 96% of unique website visitors will leave without taking any action! MIT found that 86% of people who are interested in a product/service will visit the website first before calling or visiting a brick and mortar location. Did you know that only 4% of website visitors convert on average?
0 Comments
Leave a Reply. |